Welcome to Shaping The Future – in this special Earth Day Episode I am discussing the exciting prospect of how we can turn the global agricultural large-scale carbon source into a potential carbon sink.
This would mean bringing back our soils that have lost an estimated 50 billion tonnes of carbon since the beginning of the industrial revolution. Agriculture accounts for over 20% of our global carbon footprint so this is a big subject.
I am speaking to Julien Gervreau, Vice President of Sustainability at Jackson Family Wines, a company that has committed to the UN-backed pledge to Race To Zero emissions by 2050, if not then much sooner.
One business with the best intentions amounts to very little when we are talking about the scale of the climate issue. Jackson has joined forces with Familia Torres in Spain, and Symington Family Estates in Portugal as well as a growing number of other wineries committed to going beyond carbon neutral and turning agriculture green.
International Wineries For Climate Action (IWCA)
Here we discuss how the wine industry, which amounts to only 1.8% of global agriculture, can play an important role in driving a new trend of regenerative farming that is better for the biosphere and better for us as consumers.
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